My Web Series Made Possible by Net Neutrality
By Ruth Livier, January 5, 2010
I’ve been a working actress for years. But being an artist at heart, I was increasingly dissatisfied by the number and type of roles that were available to me. So in my quest to expand my job opportunities and income potential, I turned to writing. Insert laugh here. Yeah, that in itself didn’t completely do the trick because I was still bumping up against the traditional Hollywood gatekeepers.
But then I discovered the power of the Web, and my world was suddenly full of possibilities. I could take my ideas and my talent online.
Initially, I created my Web series YLSE as a half-hour TV pilot, but quickly realized that even getting a meeting with media execs would be a fruitless battle. I was dissuaded many times from even trying.
After all, my show didn’t naturally fit the cookie-cutter content that typically gets the green light. YLSE is a bicultural dramedy about a modern American Latina: someone with big dreams juggling a career, a not-so-successful love life and a family that sometimes doesn’t understand her progressive American ways.
I wasn’t surprised to hear the skepticism I inevitably encountered. “Who is going to watch this?” was always the first question I was asked. With no precedent for such programming, and a market geared toward content that can be resold in other, most notably European, markets, that question effectively ended any conversation. How could I possibly prove that there was an audience for my content if my show was never to see the light of day?
But the Internet changed everything, allowing me to create my show the way I envisioned it. My small startup’s ability to prove a market was suddenly no longer an impossible proposition. Distribution was now available! So I brought together an extremely smart and talented group of friends and we got to work.
With a skeleton crew and production team, an amazing cast, a lot of sweat equity and a shoestring budget, we’ve been able to produce and distribute the award-winning indie series YLSE AND we’ve been able to prove our market: Our viewership has multiplied from a few thousand during season one to more than 500,000 halfway through season two…all on our zero marketing dollars.
On the Web, modest budgets are not an obstacle to content creation; access isn’t readily denied by gatekeepers; and distribution is at our fingertips! Finally, we have the unique opportunity to compete based on the popularity and strength of our content and audiences’ ability to find us.
Unfortunately, Internet service providers are lobbying hard to change all of this and keep opportunity in the hands of the few (as with traditional media). They want to block any attempts to safeguard the principle called “Net Neutrality,” which allows the Internet to operate as it is – a level platform where anyone can create and distribute content. These companies spent $74 million in Washington in the first six months of 2009 alone and have 550 lobbyists making repeat visits to our government representatives in their aggressive push to control online content.
Allowing ISPs to construct barriers to entry or to offer advantages to those with the deepest pockets will only serve to derail the innovation and entrepreneurial spirit that have driven the Internet since it was created -- the same freedom that allowed innovators to create the Web in the first place.
And let’s not forget that the Internet itself is a government-funded innovation.
A neutral, nondiscriminatory Internet is a market-driven, equal playing field for all Americans regardless of ethnicity or socio-economic standing. It allows viewers to find the information and entertainment they want, without filters or gatekeepers. It is critical to the vitality of American public discourse and to our democracy.
To clarify, I am not a big government kind of gal. As an American citizen, I believe encouraging the entrepreneurial spirit and setting the foundations for free enterprise are fundamental to our economic success. And I also believe in equal opportunity for all.
The Web is the new land of opportunity. Its low barriers to entry encouraged me to take action. Now, in addition to being an actress/writer, I’m effectively a content creator/small-business owner and my show has worldwide distribution. Imagine that?! And this has only been possible thanks to the power and reach of a neutral, open, accessible, nondiscriminatory Internet that drives innovation and encourages the independent American entrepreneurial spirit.
The FCC is in the process of making a rule that would protect Net Neutrality. They are accepting public comments on the rule until January 14. File your comments today, and join the nearly 2 million people who support Net Neutrality at Save theInternet.com.
Free Press is a national, nonpartisan organization working to reform the media. Free Press does not support or oppose any candidate for public office. Through education, organizing and advocacy, we promote diverse and independent media ownership, strong public media and universal access to communications.
Ruth Livier
Ruth Livier, recently featured on the cover of Written By, the WGA’s (Writers Guild of America) magazine, as the first person to join the writers’ union for her work in New Media. Read Ruth's full bio »


Comments
are you kidding me
Net Neutrality is a chance for the government to control content so microsoft can divide the way hackers communicate. Once they effectively eliminate the way hackers communicate long distance. They will start a hack war. Which thus hackers will be accidently hacked by others. Thus hackers will begin to attack each other. When the hackers self emplode. It's game over. Without a hacker supply. Microsoft takes over the market by monopolizing it. Because now they don't have to update security.
The entire reason. you were even ABLE to make this thread. And you were ABLE to attempt to further your tv show which sounds like a soap. Is because the government wasn't involved.
Theres a thing called a pecking order. Yes big companies want BIG NAMES! get over it. Its in real life and on the internet. How about instead. You make your show more appealing....
Net Neutrality essential but must strike proper balance
Net Neutrality is essential to protect users on the Web -- I understand the concerns of some not wanting too much government control (by the way the Internet has always had Net Neutrality rules in the past -- in 2005 unfortunately the Bush FCC gutted its authority to mandate Net Neutrality and gutted Net Neutrality rules in the process -- then cable and phone companies expressed their desire in a world where Net Neutrality is not required for them to discriminate against websites like Google or services like Apple's iTunes Store that compete with cable companies own digital cable TV services -- its just a matter of striking the correct balance -- today some on the Far Right suggest the Fairness Doctrine if brought back would censor conservative speech -- there are a bunch of crazies out there in the news media right now, corporate shills, and liars spreading misinformation and smears -- Glenn Beck says more diversity and independent voices on the radio and TV would actually be bad -- that the people claiming they want more diversity just want to silence conservative talk radio and conservatives on TV news) I do want privacy and I don't want government invading my privacy online but want Net Neutrality restored.
Some say the 1996 Telecommunications Act created the duopoly telecom and cable companies have on broadband Internet access today --- sorry that is not true. The 1996 Telecommunications Act apart from its allowing more media consolidation by media companies would have done a lot of good in the market for broadband Internet access -- it mandated competition, mandated cable and phone companies resell fast Internet access at affordable wholesale prices to smaller rivals like NetZero which could in turn sell Internet more cheaply to their customers and made Net Neutrality the law. In fact for 30 plus years under both Republican and Democratic U.S. Presidencies before George W. Bush became President we had an FCC that stood up for an open, democratic and nondiscriminatory Internet. The 1996 Telecommunications Act was the vision of Congress for an open, affordable, and accessible Internet for all. They sought to guarantee broadband Internet access as a right for all Americans -- Internet is a public utility and should be a right -- everyone should be able to access fast affordable Internet regardless of whether they are rich or poor or live in urban or rural areas. They even forced the breakup of AT&T's Ma Bell system to ensure that there would be competition in the broadband Internet access market -- they didn't want AT&T a phone company that was building its own Internet network to be able to own content companies or anything and prioritize and discriminate against certain traffic flowing over its network. Distributors of Internet access should be separate from companies supplying content on the Web. Shortly after the 1996 Telecommunications Act was passed corporate special interest lobbyists from the telecom companies went straight to work complaining to Congress that it was unfair that they had to offer wholesale prices to smaller companies like NetZero -- which ate into their profits -- and it was unfair that they had to be competitive, innovate regularly and make expensive investments in upgrading their network so they can keep up with smaller players who benefited under the common sense pro consumer regulations.
When George W. Bush entered the Presidency whatever regulations the telecoms were unable to get Congress to reverse on its own they got the courts to strike down as unconstitutional or got the new Bush Administration to deregulate. When George W Bush entered office the U.S. was 4th in the world in terms of broadband Internet access penetration -- thanks to the unfortunate deregulations he pushed for the broadband Internet access market was allowed to become duopolized by large telecom and cable companies. Gradually, the U.S. began to drop behind other countries that maintained their commitment to regulations. Today ISPs providing high speed Internet services actually provide slower Internet than they advertise -- since the Bush FCC gutted Net Neutrality in 2005 (and then tried to correct their mistake in 2008 by holding Comcast accountable for violating Net Neutrality principles they also outlined they still support in 2005 -- I know this may seem confusing they said they still want ISPs to comply with Net Neutrality but they don't have to) they brought charges against Comcast in 2008 for secretly violating Net Neutrality once it came out that Comcast was doing so.
Also, if given the choice between government and corporations --the idea of big government is scary and leads too to much bureaucracy and I know the fears of government intruding our civil liberties but government is supposed to always represent the will of the public (do what's in the public's interest -- the entire public gets a say) corporations though only listen to their shareholders -- they don't care what their employees or what consumers think of them.
Businesses exist solely to make a profit for their shareholders/investors while government is supposed to serve us so I'd rather support government on this than allowing big cable and phone companies to do away with Net Neutrality -- I also support extending Net Neutrality to wireless phone carriers -- so AT&T Wireless cannot block Skype's iPhone app from running on their network. There was no technical reason for them to do so earlier and have only agreed to allow it now due to public outcry and government intervention. We should have a government that stops putting Wall Street before Main Street and listens to the interests of America's consumers and the American workforce.
Today AT&T has conceded in principle to support the idea of Net Neutrality but still don't want any rules forcing them to maintain their Internet service with non discrimination -- they suggest we remake the Web the way the U.S. existed before the Civil Rights Movement of the 1960s so we have a segregated Web -- with so called separate but equal legislation and policies governing the use of the Web. Without Net Neutrality large cable and phone company ISPs can decide what's on, how much it costs and how fast it downloads -- it would be a reflection of their legacy business -- Internet would be like cable TV and radio of today. Internet would no longer be vibrant town square for all of us but a cash cow for a few. The greatest thing about the Web is it allows participation and is truly democratic, open and equal. All web traffic, all websites, applications, and services are treated equally. WIthout Net Neutrality new startups online would need permission from ISPs to reach consumers.
Without Net Neutrality cable companies which also run their own Internet services in addition to offering digital cable TV would have a conflict of interest (take Comcast with their anti competitive TV Everywhere scheme saying if you want to watch TV online you have to be a Comcast Digital Cable TV subscriber -- under this pay wall structure even paid competing TV services online like Apple's iTunes Store which sells movies and TV Shows online that users can download need not apply; neither would Boxee, YouTube, or any other video on demand services online competing with Comcast) -- given Comcast's willingness to merge with NBC Universal -- allowing a distributor of TV and Internet service to own the content that flows through its pipes would be a conflict of interest and they could prioritize and discriminate against other content. Remember, how at the end of each year digital cable TV providers have to renew their contract with cable TV and broadcast networks and how last time FOX was demanding huge price increases which Time Warner Cable said they didn't want to pay because they'd have to pass on higher costs to their customers but ultimately reached an agreement with FOX. Well if Comcast owned NBC Universal they could provide NBC Universal content completely free if they wanted to their Comcast Digital Cable customers but could still insist other providers pay NBC Universal each year licensing fees for permission to air that content -- and each year NBC Universal could demand higher fees from those other providers.
The cost of cable has always been going up and cable companies don't like competition from cheaper more affordable solutions. They are trying to restrict user's Internet bandwidth -- rather if we still had a competitive broadband Internet access market they would be required to upgrade their networks occasionally and allow more bandwidth usage. So I support Net Neutrality but understand the concerns of some critics not wanting government to invade their privacy online or too control the Web too much. Without Net Neutrality though ISPs can censor speech online in the U.S. like the Chinese government censors speech on the Web for people in China. We cannot abandon an open Internet.
It is worth noting that every time a new transformative technology with the power to give a voice to the voiceless emerged in America there was a great moment of hope -- we saw it when radio was invented during the 1920s and 30s, Television in the 1950s, Cable Television in the 1980s. Each time media moguls send their hired lobbyists to Washington to co-op and monetize the technologies before they get off the ground. Each time the public had no idea laws were being passed in their name behind closed doors that were killing the dream. This time we have a tool though that not only speaks truth to power, it protects truth from power. We can use the Internet to save the Internet. We know the future will go down of one two paths -- the first is an open Internet where any small startup with a good idea can make it big (without Net Neutrality Google, Facebook, Twitter, YouTube could not have been possible) the second is a closed Internet that looks like radio or cable TV that represents corporations legacy business -- where status quo is king and censorship can occur. Internet is no longer a vibrant town square for all of us but a cash cow for a few.
This debate concerns the future of all media as in a few short years phone service (think Voice Over Internet Protocol services like Skype or Vonage), video based services with TV shows and movies, news and information can all be delivered over a high speed Internet connection. At this critical time as mentioned we must learn from history. The future of the Internet and the future of all media will either be open or closed -- its all or nothing. This is a battle between democracy and plutocracy that will occur on every street corner of the U.S. from Main Street to Wall Street to Washington D.C. The righteous path certainly is an open democratic Internet.
Former President FDR once said words as true today as they were 72 years ago -- on the eve of his successful 1936 re-election to the Presidency FDR said "We had to struggle with the old enemies of peace; business and financial monopoly, war profiteers, reckless and risky financial speculators who had begun to consider the Government of the United States as an appendage of their interests" today we know government by organized money is just as dangerous as government by organized mob. FDR got Congress to pass The New Deal because he took the fight to his opposition and never backed down and neither will we who fight for an open Internet --- because we dedicate ourselves to the fight for a democratic and open Internet that benefits every American and we won't stop the fight until we win.
Net Neutrality
There will always be morons out there trying to suppress free thought but the Net has taken on too big a following (hell bent on keeping their rights) who have learned to be resourceful. Getting around website bans by using proxy servers and alternative DNS servers to get to the information we need is common place. As long as there is free content out there, people will find a way to get to it.
love her
i love her.